June 16 marked an exciting day for SMC students as they packed into A307 in anticipation of a very special speaker.  A total of nearly 600 people attended the lecture online and offline.

For those unfamiliar with Professor Jenkins, he is currently a Provost Professor of Communication, Journalism, Cinematic Arts and Education at the University of Southern California. He arrived at USC in Fall 2009 after spending more than a decade as the Director of the MIT Comparative Media Studies Program and the Peter de Florez Professor of Humanities. Additionally, he is the author and/or editor of twenty books on various aspects of media and popular culture, including Textual Poachers: Television Fans and Participatory Culture, Convergence Culture: Where Old and New Media Collide etc. His most recent books are Popular Culture and the Civic Imagination: Case Studies of Creative Social Change, and Comics and Stuff.   He has written for Technology Review, Computer Games, Salon, and The Huntington Post.

After his presentation, Professor Jenkins had a lively exchange with the teachers, students and online audience, and had in-depth discussions on the role of gender in the entire science fiction media movement, the relationship between steampunk and fandom, the role and challenges of AI-generated art, the impact of globalization on science fiction media movement, the meaning of punk, and cross-media storytelling.

For those unfamiliar with Professor Jenkins, he is currently a Provost Professor of Communication, Journalism, Cinematic Arts and Education at the University of Southern California. He arrived at USC in Fall 2009 after spending more than a decade as the Director of the MIT Comparative Media Studies Program and the Peter de Florez Professor of Humanities. Additionally, he is the author and/or editor of twenty books on various aspects of media and popular culture, including Textual Poachers: Television Fans and Participatory Culture, Convergence Culture: Where Old and New Media Collide etc. His most recent books are Popular Culture and the Civic Imagination: Case Studies of Creative Social Change, and Comics and Stuff.   He has written for Technology Review, Computer Games, Salon, and The Huntington Post.

Source: SJTU SMC

Editor on Duty: Cheng Yan

Responsible Editor: Qianqian Jiang, Yuhe Fu