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Home > News > 【Voice of Scholar】Prof. Liu Kang Guest on People in the Know of CRI: How to Build up China's Soft Power

【Voice of Scholar】Prof. Liu Kang Guest on People in the Know of CRI: How to Build up China's Soft Power

January 03, 2012      Author: CRIENGLISH.com

Soft power, the ability of a nation to achieve its goals without resorting to coercion or payment, is now brought to the fore in China's efforts to burnish its image overseas. Boosting China's soft power entails different dimensions. To disseminate Chinese culture around the world is an important arrow in China's soft power quiver. The Chinese culture, manifested in the forms of Chinese traditional values, folk arts, Chinese movies, soap operas and so on, may work wonders in bridging the gap in ways of thinking between China and the West and consequently dissipating misunderstandings and expanding scope of cooperation. But an important issue here is how to extract the true essence of Chinese culture and present it in a way that is acceptable to the Western eye and ear.

So how can China better use the influence of its culture to boost its soft power? And from a Westerner's perspective, what are the better ways of introducing the Chinese culture to them?

To listen the radio, please see "How to Build up China's Soft Power" in CRIENGLISH.com.


-- Source From People in the Know of CRI